YOGIFLOWER

PROJECT
I created a brand identity set for Shannon, a Bay Area yoga instructor. The name yogiflower was one that she was using already to create an identity for herself in the professional yoga world and I developed a logo to create an identity for her and increase recognition since many yoga instructors work at multiple locations and studios. The logo reflects both Shannon’s personality as well as the calm, flowing characteristics of the yoga practice.

PROCESS
Through screen printing I was able to actually create a few tangible items to represent Yogiflower. Shannon is now able to use these items to actually begin her brand development with these products as a promoting tool. I also created a mock website & additional collateral to show how it might look if she were to ever begin her own studio.