ELYSIAN

ABOUT
Elysian connects people to nature through an immersion experience with the intention of healing the mind, body, and soul. My thesis project is to develop a brand and identity that sets a new industry standard for therapeutic practice. What makes Elysian so unique from its competitors is the continuing care program. Once the nature immersion process has been completed, clients are able to customize a continuing care plan that provides resources and activities that are relevant to their location and their day-to-day lives.

PROCESS
This is a fictitious company that I created. I began by creating the brand identity and then moving to wireframes. I went through months of wireframe renditions. First in Adobe XD then in Proto.io in order to achieve the parallax horizontal scrolling effect. This was an important factor to achieve in order to get the best feedback from user testing before beginning the process of coding out the final coded website. This project included extensive research and planning on competitive companies as well as on the subject matter of ecotherapy and adventure therapy

TARGET AUDIENCE

PRIMARY AUDIENCE:
The primary audience for Elysian would include those who are seeking treatment due to a preexisting condition. Those who may be diagnosed currently with conditions such as: anxiety, depression, panic attacks, OCD, PTSD, eating disorders. It also applies to those who may already seek relationship counseling due to do anger, infertility, or other issues. It also includes those who are suffering from a trauma due to death of a loved one, health issues (for you or a loved one), etc. If diagnosed with a condition that includes medication then Elysian should be done in conjunction of this. Elysian will serve those who share the following characteristics: Preexisting condition, Mental health issue, Relationship counseling, Suffering from grief or trauma, Male/female, 24-36 years old, No children yet, College Degree eduction, Income of $30,000 +, and from all over the USA.

SECONDARY AUDIENCE:
This would include the same basic characteristics of the primary audience, but without a preexisting diagnostic. They might have never thought therapy was for them, but they feel lost or the need to continue to improve themselves. They need a retreat experience combined with some professional guidance. The experience helps to take away the stigma of feeling “crazy.”

TERTIARY AUDIENCE:
Therapists/Doctors that are looking to explore new forms of therapy and potentially prescribe to patients if applicable.

USER TESTING