Fast-paced Agency
Centric (formerly Brown Marketing Strategies Inc.) is a full-service creative agency based in Point Loma, San Diego. The agency partners with businesses to develop strategic branding, digital design, and marketing solutions that elevate visibility and drive engagement. Known for blending creative storytelling with data-informed strategy, Centric delivers cohesive experiences across web, print, and digital platforms tailored to each client’s goals.
Design lead across strategy, research, and execution.
Designed and developed client websites using WordPress and Squarespace, owning the full process from concept through launch including customization, CMS setup, and ongoing maintenance across multiple client accounts simultaneously.
Created digital ad campaigns and web graphics across multiple formats — online ads, social media graphics, GIFs, and animated Snapchat filters — optimizing for platform-specific requirements.
Refreshed client brands through logo redesign, style guides, and cohesive marketing collateral, ensuring consistency across digital and print touchpoints.
Refreshed client brands through logo redesign, style guides, and cohesive marketing collateral, ensuring consistency across digital and print touchpoints.
Discovery → Exploration → Design → Refine → Implementation.
Phase 1: Discovery & Requirements Alignment Partnered with clients to define business objectives, audience targets, brand positioning, technical requirements, and success criteria. Established scope, timelines, and constraints to guide creative execution.
Phase 2: Strategic Exploration Developed creative directions aligned to business goals through mood boards, layout explorations, messaging frameworks, and early prototypes. Presented concepts to stakeholders to validate alignment before production.
Phase 3: Design Execution Produced final designs across web, digital, and print channels, ensuring cohesion and scalability. This included website design and development (WordPress and Squarespace), digital campaigns, branding systems, and large-format print assets.
Phase 4: Refinement & Iteration Facilitated structured feedback cycles with clients, incorporating evolving requirements while maintaining brand integrity and project timelines. Balanced creative vision with stakeholder input, managing multiple revision rounds across concurrent client accounts.
Phase 5: Implementation & Launch Managed technical build, QA, deployment, and post-launch adjustments. Ensured accuracy across platforms and provided ongoing maintenance and optimization as needed.
Enabled digital transformation
Supported nonprofit organizations, public agencies, and local businesses by designing and developing digital marketing, web, and print experiences used to promote community programs, local events, and business services across digital and physical channels.
What I'd do differently.
Working with small businesses and nonprofit organizations highlighted a common challenge: many clients lacked organized, high-quality brand assets needed to support consistent marketing efforts across digital and print channels. In hindsight, I would have pushed even more toward establishing lightweight brand systems for clients rather than delivering one-off assets.
While my work helped provide high-resolution logos, marketing graphics, and print-ready materials, I would focus even earlier in the process on helping clients build sustainable asset libraries, style guides, and simple brand guidelines. This would empower small businesses to maintain consistency and continue producing high-quality visuals long after project completion.
This experience reinforced the importance of designing not just for immediate marketing needs, but for long-term scalability and accessibility of brand assets for organizations with limited internal design resources.