ABOUT
This is one of the largest boat rental and yacht charter companies with 5 locations around the San Diego area. With main competitors nearby, Seaforth Boat Rental needs to stand out.
By enhancing the Seaforth Boat Rental website to be more organized and user-friendly, we can increase user traffic and bring in more business overall.
PROCESS
This is an existing company with an exisiting website. The project was to find a poorly designed existing website (this website has since been updated) and redesign it using UX principles. This included creating a competitive audit, target audience and persona’s, work flow analysis, initial schematic work, responsive schematic work, A/B test prototypes and testing, surveys then create final schematic work. All of this was done using Axure and SurveyMonkey to get feedback.
